Translating is an Art A weblog about translation and language:
“We don’t need to translate our website and marketing materials, all our customers can read English”
Even though these days a lot of people do read English, they often aren’t comfortable enough with the English language to understand all the details and subtleties of the language. As a result, they will be reluctant to buy a product or service which is not offered in their own language. Research shows that even people who speak English confidently still prefer products in their own language.
Over the years, I’ve heard a lot of misconceptions about translation, most of which basically imply that translation can’t be that difficult and that anyone can translate. Here are some of them, with my response to them.
”I speak a foreign language, so that makes me a translator”
Just because you speak a foreign language, even if you speak it fluently, doesn’t mean you are a good translator. Spoken language is very different from written language, so just because you are able to have a conversation in a certain language, doesn’t mean you are able to write in that language.
”I was raised bilingually, so that makes me a translator”
Being raised bilingually doesn’t automatically make you a translator. There is more to translating than just knowing two languages: you should also be able to translate, ie. convert one language into another in such a way that the translation reads…
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